Literal enlisted me to help them “make reading as addictive as social media.”
Their innovative product turns existing books into a chat-style reading experience, complete with customizable “casts” of characters and other interactive features. I worked closely alongside the team and CEO to evaluate the existing product, identify opportunities to improve the experience, and then create a brand new design language.
We also worked with Park City High School’s project-based learning course to test and validate the app with actual students over several months. Based on the data gathered there, I led a full redesign for both the web and mobile experiences, including behind-the-scenes workflows for adding books, managing classrooms, creating assignments, and more.