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Reimagining social media

Parallel is an ad-free, people-first social platform

The advertising model of social platforms incentivizes endless feeds, addictive algorithms, and other dark patterns.

Parallel is a new social media company trying to change all that. 

I worked with the Parallel team to design a more sustainable social media experience. I led user interviews, gathered research from experts and influencers, and helped identify simple, impactful features for the project. I then designed the app, produced prototypes, and refined the solutions through further user testing. I also helped manage the development team while they built the product. 

User interviews, sketching, research, prototyping in Sketch + Invision, development support